About
I started in 2009 building WordPress sites for anyone who would pay for one. Two hundred–plus projects later, that era taught me something most engineers learn late, if ever: code is only half the job. Every build had a client with a business problem, and the projects that succeeded weren't the cleverest ones — they were the ones where the software and the business case agreed with each other.
The next decade was a deliberate widening of scope. Security dashboards at SlashNext, where UI reliability was a product feature. Enterprise commerce on SAP Spartacus for global brands, where a checkout flow has a measurable cost per defect. A sales-intelligence platform at Croyten, where I led frontend for the first time with the title to match. Along the way I shipped production work in React, Angular, Vue, and Next.js — enough of each to stop having a favorite and start having opinions about fit.
Since 2023 I've been at MatchRite Care, leading frontend across patient, provider, and mobile applications in US healthcare. It's the most demanding context I've worked in — accessibility, privacy, and reliability aren't nice-to-haves when the person on the other side of the screen is a patient — and it's where the three threads of my career finally run together: I own the architecture, I still write the code, and I sit in the meetings where the business decides what's worth building.
That combination — product, code, and the business case for both — is what I do. The next step is a Head of Engineering role where that's the whole job, not the side effect.
The path so far
2009 – 2018
The freelance era
Two hundred–plus projects — WordPress themes, responsive UI systems, dashboards — while leading teams at Zain Technologies, Octocs, Webinane, and True Meridian. This is where I learned that shipping is a business skill: every project had a client, a budget, and a reason to exist.
2018 – 2020
Security at scale — SlashNext
Senior frontend on threat-intelligence dashboards and browser extensions used by enterprise security teams. Data-dense tables, real-time updates, and zero tolerance for flaky UI.
2020 – 2023
Enterprise commerce & multi-framework years
Casino platforms and pharma licensing apps at True Meridian; then SAP Spartacus commerce for brands like Incitec Pivot and Essity at FAIR Consulting Group. Angular, Vue, React, and Next.js — often in the same year. Frameworks stopped being identities and became tools.
2022 – 2024
Frontend lead — Croyten / ZenBee
Led the UI for a sales-intelligence platform: browser extensions, responsive PWAs, and a unified design system. First role where the org chart said what the work had long been — leading, not just building.
2023 – now
Healthcare leadership — MatchRite Care
Full-stack developer and frontend lead on patient, provider, and mobile applications. I own solution architecture, API integration, R&D spikes, and mentoring. Healthcare raised the bar: accessibility, reliability, and privacy are non-negotiable when the user is a patient.
Next
Head of Engineering
The through-line of the whole story: I keep ending up owning the product, the code, and the business case at once. The next role makes that official.
Elsewhere
I write short daily takes on LinkedIn and longer pieces in the writing section. My resume is available as a PDF, and the fastest way to reach me is the contact form.